Born in the lab. Brought to the chair. Born in the lab. Brought to the chair.

The Future of Hair Care is Foundational Health The Future of Hair Care is Foundational Health

At OLAPLEX, we believe that great hair days are healthy hair days.

And that molecular-level science has the power to produce stunning results

Today

Tomorrow

And for years to come

A Guide to Foundational Hair Health

Hair strength starts deep beneath its surface with a series of bonds. Disulfide bonds provide important, molecular-level structure to all hair types and textures. Strong bonds are vital to hair strength, elasticity and flexibility. Increased breakage and fragility is a sign that disulfide bonds have been broken. Our unique OLAPLEX Complete Bond Technology™ works on a molecular level to repair these bonds and restore hair’s strength.

The ability for hair to reflect light depends on intact bonds in the cuticle and the balance of lipids and amino acids. Healthy hair—whether straight, wavy, curly, or coily—can have shine or sheen depending on moisture levels and light reflection. Damaged cuticle, moisture imbalance, and nutrient deficiency can lead to duller-looking hair. OLAPLEX products repair important bonds in the cuticle, restore lipids, hydrate, and moisturize for beautiful, healthy shine & sheen.

Strong bonds support healthy porosity, helping hair maintain the right balance of moisture and reducing frizz. A well-maintained cuticle helps hair retain moisture more effectively, supporting the health of all textures – whether straight, wavy, curly or coily – by reducing frizz and maintaining balance. OLAPLEX products repair and protect bonds while supporting cuticle health and moisture levels.

The perception of softness varies for each individual. Healthy hair maintains an optimal balance of moisture and lipids, helping it feel nourished across textures. Hydration plays a key role in all hair types, preventing limpness in straight and wavy hair while supporting deeper moisture retention and elasticity in curly and coily textures. Factors such as heat styling, environmental stress, and product buildup can strip moisture, leading to dryness. OLAPLEX products help restore hydration and reinforce bonds to support overall hair health.

The distribution of disulfide bonds and follicle shape determine hair’s pattern (straight, wavy, curly, coily). When these bonds are strong and intact hair retains its form. Defined shape is a sign that bonds are strong and healthy. OLAPLEX Bond Building Technology™ and Bond Shaping Technology™ work deep within the hair shaft to reinforce and reshape hair’s foundational structure, allowing all hair types to hold their pattern.

Strength & Elasticity

Hair strength starts deep beneath its surface with a series of bonds. Disulfide bonds provide important, molecular-level structure to all hair types and textures. Strong bonds are vital to hair strength, elasticity and flexibility. Increased breakage and fragility is a sign that disulfide bonds have been broken. Our unique OLAPLEX Complete Bond Technology™ works on a molecular level to repair these bonds and restore hair’s strength.

Shine & Sheen

The ability for hair to reflect light depends on intact bonds in the cuticle and the balance of lipids and amino acids. Healthy hair—whether straight, wavy, curly, or coily—can have shine or sheen depending on moisture levels and light reflection. Damaged cuticle, moisture imbalance, and nutrient deficiency can lead to duller-looking hair. OLAPLEX products repair important bonds in the cuticle, restore lipids, hydrate, and moisturize for beautiful, healthy shine & sheen.

Smoothness & Frizz Control

Strong bonds support healthy porosity, helping hair maintain the right balance of moisture and reducing frizz. A well-maintained cuticle helps hair retain moisture more effectively, supporting the health of all textures – whether straight, wavy, curly or coily – by reducing frizz and maintaining balance. OLAPLEX products repair and protect bonds while supporting cuticle health and moisture levels.

Softness & Moisturization

The perception of softness varies for each individual. Healthy hair maintains an optimal balance of moisture and lipids, helping it feel nourished across textures. Hydration plays a key role in all hair types, preventing limpness in straight and wavy hair while supporting deeper moisture retention and elasticity in curly and coily textures. Factors such as heat styling, environmental stress, and product buildup can strip moisture, leading to dryness. OLAPLEX products help restore hydration and reinforce bonds to support overall hair health.

Shape Retention & Integrity

The distribution of disulfide bonds and follicle shape determine hair’s pattern (straight, wavy, curly, coily). When these bonds are strong and intact hair retains its form. Defined shape is a sign that bonds are strong and healthy. OLAPLEX Bond Building Technology™ and Bond Shaping Technology™ work deep within the hair shaft to reinforce and reshape hair’s foundational structure, allowing all hair types to hold their pattern.

Our Patented Bond Technology

Our patented products formulated with OLAPLEX Complete Bond Technology™ started a science-led revolution in hair care. As the original bond builder, we have over 10 years experience developing products that target the bonds most important to foundational hair health. By reforming and replenishing bonds from cortex to cuticle through molecular-level science, our groundbreaking technology goes far beyond repair to deliver true foundational health and lasting results.

Clinically Proven

Rigorously tested, our OLAPLEX Complete Bond Technology™ is clinically proven to target and repair disulfide bonds, restoring hair’s strength and structure.