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Dry Shampoo: How About No Powdery Residue or Grit?
February 03, 2023
#olaplex

Dry Shampoo: How About No Powdery Residue or Grit?

When there isn’t enough time in the day for hair washing, dry shampoo saves us from what may be an embarrassing hair moment. With that said, it’s always been one of those products that fixes one problem by adding another. Powdery residue has been the bane of dry shampoo users since it launched in the 1940s to today. To make OLAPLEX Nº.4D Clean Volume Dry Detox Shampoo, we had to rethink all the ingredients, starting with our purpose, making hair healthier than before.

 

While white powdery residue is a dead giveaway for dry-shampoo using brunettes and redheads, some blondes can get away with it as a last resort. Many brands have addressed this issue by introducing tinted dry shampoos to mask the residue. When we thought about how we could make dry shampoo better, we kept all of this in mind, knowing there was a better way to give users clean hair on-the-go. Instead of masking the residue, how about no residue at all? Residue leads to more buildup in the hair, which can lead to damage and we can’t have that!

 

OLAPLEX Nº.4D uses an advanced formula with patented OLAPLEX Bond Building Technology. Ultra-fine micro starch provides powerhouse oil absorption while creating airy lift and soft hair. This formulation leaves no trace of white residue or pore-clogging build up! Rambutan seed extract is a sustainable source of detoxifying antioxidants. It neutralizes odor-causing pollutants and impurities while soothing the scalp. To cleanse on-the-move, while rebuilding hair has never been done before. This formulation is a powerhouse of game-changing ingredients to give you the best of the best.

 

Prevention is always better than a cure, which is why this innovative formula supports a healthy scalp. 100% of users in an independent consumer perception study saw no white residue. For your hair, everything you use should benefit it getting healthier while addressing your concerns creating no secondary damage — it’s the bare minimum. Use Nº.4D in between shampoos, after working out, or as a clean pick-me-up whenever your hair needs it!

 

Available now at olaplex.com!

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